1B30021G01
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1D42128G01
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1D54557G03
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1X00024H01
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1X00416H01
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1X00417H04
2000A04G01
2840A10G01
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2840A10G03
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2840A13G01
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2840A13G03
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2D34347G05
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3A59344G05
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404A723G01
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3A59347G01
3A59348G02
3A59349G11
消費(fèi)者購(gòu)買(mǎi)的不只是產(chǎn)品的實(shí)體,還包括產(chǎn)品的核心利益(即向消費(fèi)者提供的基本效用和利益)。產(chǎn)品的實(shí)體稱為一般產(chǎn)品,即產(chǎn)品的基本形式,只有依附于產(chǎn)品實(shí)體,產(chǎn)品的核心利益才能實(shí)現(xiàn)。期望產(chǎn)品是消費(fèi)者采購(gòu)產(chǎn)品時(shí)期望的一系列屬性和條件。附加產(chǎn)品是產(chǎn)品的第四層次,即產(chǎn)品包含的附加服務(wù)和利益。產(chǎn)品的第五層次是潛在產(chǎn)品,潛在產(chǎn)品預(yù)示著該產(chǎn)品zui終可能的所有增加和改變。